About the course

This programme is accredited by the Chartered Insitute of Marketing and equips you with the skills to choose, design, implement and evaluate creative strategies for different audiences. This MSc gives you the opportunity to pitch ideas to creative agencies or businesses as part of live projects, giving you invaluable real-life experience. 

You gain the skills to select the appropriate media channels to communicate messages for the best impact with different target audiences.

With a firm grounding in general marketing principles, you will be uniquely placed to ensure that potential tensions between the creative and the practical are overcome to produce innovative solutions that meet budgets and timescales.

Where you'll study

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Fees and funding

  • Home/EU: £8,830

A new system of postgraduate loans for Masters degrees in the UK are now available. They provide up to £10,609 for full-time and part-time taught and research Masters courses in all subject areas. For more information, visit our Postgraduate Loans page.

  • International: £15,000

“Completing a real project – like the advertising and media brief – as part of a team was really rewarding and also meant we all used our strengths to benefit the project."

Sarah Tunnard, MSc Advertising and Marketing

“The Business School looks after the future of its graduates by linking studying with work experience, enabling them to gain valuable insights and contacts.”

Olufisayo Adedeji, MSc Economics and Business

What you'll study

You will develop key professional and research skills, as well as an understanding of ethical business practice. You will also undertake a final research project, which can be either a dissertation or a business-based project.

Modules include

  • Marketing Management in Action

  • Buyer Behaviour and Ethics

  • Advertising Management

  • Interactive IMC & Digital Marketing

  • Campaign and Media Planning

  • Events Marketing

  • Public Relations

  • Research Project

Marketing at Hull gives you a strong foundation of core marketing skills as well as an insight into new trends.

Our MSc programmes are accredited by the Chartered Institute of Marketing, giving you a competitive edge for a career in marketing.

Learn with state-of-the-art business software in our inspiring Grade II listed buildings.

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We are a leading UK business school with internationally recognised accreditations. 

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Entry requirements

The programme is designed for graduates from any discipline with a strong interest in the principles and practices of advertising and marketing. However, we do recommend that you have a basic knowledge and understanding of this area or business studies. You will have a minimum of a 2:2 Honours degree or equivalent, one academic reference and a good command of English.

International students

If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires IELTS 6.0 overall, with no less than 5.5 in each skill. For other English language proficiency qualifications acceptable by this University, please click here.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

Future prospects

This programme helps prepare you for a career in a variety of areas, including advertising, marketing and public relations.

Careers support is available from the Student and Graduate Centre for Professional Success which is the central point of contact for connecting students and business.

Bringing together employability activities from across Hull University Business School, it offers support such as mentoring, CV writing workshops, and help with working with business through a year in industry or short-term internships and projects.