Departmental publications

Visual identity and writing style

All departmental publications should conform to the University’s visual identity and writing style guidelines. Marketing and Communications staff are always available to provide advice but, if assistance is also required, work will have to be booked in well in advance. Please contact Martin Bull in the first instance on (01482 46) 6634.

Publications for off-campus use must adhere to all of the requirements and must be approved by Marketing and Communications before being printed. In general, such publications are likely to have been produced by Marketing’s design team and will therefore follow visual identity guidelines, but most of them will not receive the attention of Marketing’s publications team to ensure that content and writing style are also suitable. In these cases it is the originating department’s responsibility to ensure that content is appropriate and that writing style guidelines are followed.

Dates on publications

All University of Hull printed items should carry a date mark indicating when they were published or the period for which they are relevant. This is to ensure that readers can tell whether the material is current.

As most items are produced annually, the date would normally be the year of publication or the academic year to which the publication applies. For items that are produced more frequently, the season or month should be included with the year (e.g. Autumn 2010 or October 2010).

No material should be printed without a prominent publication date, normally to appear in the black-bar device. If the item (poster, leaflet or brochure) is promoting an event, the date can appear as part of the main copy.

Web addresses

Only web aliases should be published in printed material to direct users to the University’s website. Full/long addresses will not be printed.

A web alias is the University’s domain address followed by a forward slash and then the agreed short descriptive word – an example being 'www.hull.ac.uk/alias'. Aliases can be obtained by contacting Simon Dewey, Web Manager on (01482 46) 6811.

On no account should either full ‘http’ or ‘www2.hull.ac.uk’ addresses be published. They are not user-friendly and are likely to fail if pages are relocated on the server.

Printing

Central Print Services should be the first port of call for printing departmental publications if they are for on-campus use. However, if the publication is for off-campus use (or is very big or a large number of copies is required), please contact Publications (Martin Bull): we will get quotes from a range of preferred print suppliers and manage the process for you. If you use Central Print Services, a Print Requisition will be needed; if you use an external printer, a Purchase Order will need to be raised.