Marketing and Events Team

"Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably." – Chartered Institute of Marketing

The basic reasoning behind Marketing is that in order to succeed, a business provides its customers with a product/service that satisfies their needs, in exchange for something of value. In order to do this, businesses must constantly assess their customer’s requirements and do their best to understand and meet these. Marketing can encompass many more activities than people realise.