Product Design and Supply Chain Special Interest Group

Square watermelon

The Logistics Institute at Hull University Business School has formed a special interest group (SIG) to advance knowledge and evaluate the impact of product design decisions on the supply chain.

Aimed primarily at business, the group will seek to identify problems and work together to practically solve issues for a long-term profitable future. Product design has long been recognised as a key driver of competitive success in the marketplace. When Japanese farmers pioneered the square watermelon which was easier to pack, it became clear that product design was an important factor for supply chain efficiency.

The aim of the SIG is to connect theory and practice, to help businesses to review processes and the issues they face when aligning product and supply chain demand decisions. It is clear that both business and academics have a lot to learn about product design in the supply chain.

By joining the SIG, businesses will have access to world-leading expertise in addition to gaining a real competitive edge through their supply chain operations. After all, it has been suggested that competition is no longer between individual companies but rather between their supply chains.

How does the SIG work?

The Special Interest Group brings together managers, industry specialists and academic experts to explore new ideas and to share best practice in product design and supply chain. Members of the Research Club meet regularly throughout the year – the research agenda having been previously agreed by the members. Through the membership subscriptions the Logistics Institute funds an intensive research programme guided by senior academics and subject matter specialists.

Particular aims of the SIG are to

  • Provide a global forum for practitioners and academics in the fields of design and supply chain management to openly share and develop research ideas.
  • Create visibility for an emerging research area.
  • Advance knowledge in product design and supply chain management as well as developing future research directions.
  • Encourage benchmarking activities and compare best practices among members.
  • Design decision support frameworks to guide managers in evaluating and quantifying the impact of product design on the supply chain.
  • Create workshops and in-house training that address areas of specific concern.

Business benefits

The benefits of becoming a member include

  • Knowledge sharing at regular meetings and workshops hosted by the faculty
  • Networking opportunities with other SIG members.
  • Providing input that will define future research objectives and priorities.
  • Mini projects – projects to help understand and improve the product and supply chain design decisions.
  • Learning from other partners – opportunity to benchmark against best practice and the latest publication and literature reviews.
  • Privileged access to new tools and methods – tailored to company strategy.
  • Access to all publications/reports that are produced by the SIG.
  • 30% off the cost of joining the Supply Chain Risk and Security Club and the Transformational Logistics Research Club

Membership

Companies keen  be involved in the Product Design and Supply Chain Special Interest Group are welcome to join. An annual company membership fee of £7,500 + VAT will apply.

Contact

For any further information on the Special Interest Group, please contact

Terje Stolte (coordinator), on t.stolte@hull.ac.uk

or Sam Davy (administrator), on s.davy@hull.ac.uk, +44 (0)1482 347524

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