Research and innovation

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A centre of digital innovation

Inspiring the best creative minds through a world-class digital and technology workspace...[read more]

Research with real bite

Research is providing new insights into the life of one of the most influential horror novelists....[read more]

More than words

Writing Hull gives MA students the chance to present their research in a creative way...[read more]

The creative economy is 'the interface between creativity, culture, economics and technology as expressed in the ability to create and circulate intellectual capital, with the potential to generate income, jobs and export earnings while at the same time promoting social inclusion, cultural diversity and human development.' (British Council 2012).

The University's Creative economy theme is driven by the notion of the value embedded in ‘new ideas’. Creative ideas are not the preserve of any specific discipline or group of disciplines. Creativity can be present as much in the sciences as the arts. Creative ideas are distinguished by their perceived originality, usefulness and potential for implementation.

They give rise to tangible artefacts with individual or societal value. Innovative, viable ideas, protected by copyright or patents provide the principal commodity for creative economy researchers and practitioners and are a significant economic driver in advanced economies.

Within a vibrant creative economy, ideas evolve and are nurtured through the interaction between strong disciplines led by motivated open-minded individuals, prepared to take risks.

The creative industries that together constitute the creative economy are: advertising, architecture, the art and antiques market, crafts, design, designer fashion, film, interactive leisure software (ie. video games), music, the performing arts, publishing, software, and television and radio (DCMS 2008). (Emboldened industries are particularly relevant to the University of Hull).


Go to the full A-Z list of University research centres, groups and institutes.

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