The creative economy is 'the interface between creativity,
culture, economics and technology as expressed in the ability to
create and circulate intellectual capital, with the potential to
generate income, jobs and export earnings while at the same time
promoting social inclusion, cultural diversity and human
development.' (British Council 2012).
The University's Creative economy theme is driven by the notion
of the value embedded in ‘new ideas’. Creative ideas are not the
preserve of any specific discipline or group of disciplines.
Creativity can be present as much in the sciences as the arts.
Creative ideas are distinguished by their perceived originality,
usefulness and potential for implementation.
They give rise to tangible artefacts with individual or societal
value. Innovative, viable ideas, protected by copyright or patents
provide the principal commodity for creative economy researchers
and practitioners and are a significant economic driver in advanced
Within a vibrant creative economy, ideas evolve and are nurtured
through the interaction between strong disciplines led by motivated
open-minded individuals, prepared to take risks.
The creative industries that together constitute the creative
economy are: advertising, architecture, the art and antiques
market, crafts, design, designer fashion,
film, interactive leisure software (ie.
video games), music, the
performing arts, publishing, software, and television and
radio (DCMS 2008). (Emboldened industries are particularly
relevant to the University of Hull).
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