With increased international competition and a mind-boggling
range of marketing and advertising channels, it has never been a
more important time for marketers to be at the top of their game.
This joint degree will provide you with a strong foundation of core
marketing skills, including the challenges of creating persuasive
communications and international marketing – together with a
thorough appreciation of how the marketing function fits into a
wider organisational context.
Combining marketing knowledge with a supply chain focus enables
you to develop key skills to manage the web of national and
international connections which make up today’s complex supply
chains. You will develop the capacity to plan, coordinate and
manage all activities involved in sourcing and procurement,
manufacturing, retailing, conversion, and logistics management.
Case studies and projects enable you to develop real-world
solutions, and access to sophisticated supply chain modelling and
design tools will enhance your employability.
international year gives students the opportunity to spend an
additional year studying business at one of our
international partner institutions in Europe, Asia, North
America or Australia.
The international year allows you to develop interpersonal
skills and demonstrate to future employers that you are a
confident, adept professional, willing to experience new challenges
and learn new skills, who will ultimately be a vital asset to their
company. You will be taught in English, and your studies will count
towards your final degree classification.
Most of our courses have a common first year, which introduces
you to the basics of business. During this year you may decide that
your chosen specialism is not for you, and we have ensured that our
courses are flexible enough to allow you to change your degree
subject at the end of your first year, should you wish.
As you go into second year, you will study research methods and
engage in more independent study. The nature of a joint degree is
that you will study core modules from each of the two subjects you
choose to combine. Year 3 is your international year. The
culmination of your course will be a dissertation or independent
study project, allowing you to explore an area of your studies that
you find especially interesting. Although much of your course will
be tailored by you - with free electives and independent research -
you will be allocated a personal supervisor on arrival, who you can
use to discuss your academic progress, get help with issues
affecting your course, or just go for a friendly chat.
Core marketing modules include Consumer and Business Buyer
Behaviour, Marketing Communications and Branding, Services
Marketing, and International Marketing. Core supply chain
management modules include Inventory and Transportation Management,
Procurement and Supply Chain Management, International Logistics,
and E-Business and Supply Chain Integration.
Our typical offer is 300 UCAS points (BBB at A level or
equivalent), but applications from those without formal
qualifications are welcomed – and we allow entry to the second or
final year on the strength of appropriate prior study and
For those whose qualifications and experience do not allow
direct entry, we offer a foundation year (at our Scarborough
Campus) which enables progression to the first year of any of the
Business School’s degree courses (and some courses in other
Our business degree courses
have a common first year (except BSc Economics (Econ)). This gives
you the flexibility to change to any of our business degree courses
at the end of your first year, if you decide that your chosen
specialism is not for you.
Skills for work
Our dedicated World of
Work Office will connect you with businesses and keep you up to
date with relevant work placements, company projects and job
opportunities and skills to help give you the edge in the
Our annual World of Work Week offers a wide range of events and
guest speakers from companies like Accenture, IBM and Procter &
Gamble, providing business-focused career advice.
Our professional experience programme provides the opportunity
to spend a year
in the workplace, with companies like IBM, Boots, BP, Microsoft
UK, PricewaterhouseCoopers, and the Walt Disney Company.
students have the opportunity to spend an additional
international year studying business at one of our partner
institutions in Europe, Asia, North America or Australia.
summer school at one of our international partner institutions
is a great way to enhance your degree with international
Our students can attend a credit-bearing three week summer
school to further enhance graduate employability.
Our free Alumni
Connect scheme is open to all graduates and provides a wide
range of career resources, online events and country-specific
recruitment guides, all designed to enhance your career long after
This degree will open up a wide range of employment prospects
and recent graduates from the core subjects of marketing and supply
chain management have secured roles within organisations such as
Walt Disney Company, Sky, Kellogg’s, Nestlé, Bosch, Bibby
Distribution, Henkel and British Gas.