Undergraduate courses

Marketing and Supply Chain Management (International)


You’ll master the ever-expanding world of advertising channels on a joint degree that provides you with a strong foundation of core marketing skills, from the art of persuasion to international communication applications. You’ll also get a head start in building a capacity to plan, coordinate and manage all activities involved in sourcing and procurement, manufacturing, retailing, conversion, and logistics management. Marketing was ranked joint first in the UK for overall satisfaction in the National Student Survey 2014.

Benefiting from the University of Hull’s distinctive, integrated approach that has earned international accreditation from AACSB – held by less than 5% of the world’s 13,000 business programmes – you develop key skills to manage the web of national and international connections which make up today’s complex supply chains. Our international year gives you the opportunity to spend an additional year studying at one of our partner institutions in Europe, Asia, North America or Australia to boost overseas employability. Your prospects are further enhanced by support from our unique on-campus ‘World of Work’ office.


Most of our courses have a common first year, which introduces you to the basics of business. During this year you may decide that your chosen specialism is not for you, and we have ensured that our courses are flexible enough to allow you to change your degree subject at the end of your first year, should you wish.

As you go into second year, you will study research methods and engage in more independent study. The nature of a joint degree is that you will study core modules from each of the two subjects you choose to combine. Year 3 is your international year. The culmination of your course will be a dissertation or independent study project, allowing you to explore an area of your studies that you find especially interesting. Although much of your course will be tailored by you - with free electives and independent research - you will be allocated a personal supervisor on arrival, who you can use to discuss your academic progress, get help with issues affecting your course, or just go for a friendly chat.

Module list

Common first year

  • Academic and Professional Skills
  • Business Environments* (if studying an Accounting, Business Economics or Financial Management course, you will study Principles of Economics 1 instead)
  • Organisational Behaviour
  • Accounting and Finance
  • Marketing
  • One elective from:
    • Logistics and Supply Chain Management
    • World Economy
    • Marketing Research
    • Financial Accounting 
    • Human Resource Management
    • Global Business Issues
    • Any University free elective

Year 2 (Level 5)

  • Research Methods
  • Consumer & Business Buyer Behaviour
  • Marketing Communication & Branding
  • Demand planning & Transportation Management
  • Procurement and Supply Chain Management
  • Cross Cultural Issues in Business

Year 3

  • International year (year abroad)

Year 4 (Level 6)

  • Independent Study OR
  • Dissertation
  • Services Marketing
  • International Marketing
  • International Logistics
  • E-Business & Supply Chain Integration
  • One elective from
    • Sustainable Business: Principles and Practice of Green Management
    • Industrial Economics
    • Social and Not-For-Profit Marketing
    • Managing Your Money
    • Management Consulting
    • Comparative & International Human Resource Management
    • Business Strategy for Accountants
    • Internet & eCommerce
    • Sex & Work
    • Summer School
    • University free elective


  • Three A levels: 280 tariff points (including 200 points from 2 or more A levels or equivalent)
  • IB Diploma: 30 points
  • BTEC L3 Extended Diploma: DMM
  • Access to HE Diploma: Pass with minimum of 15 credits at distinction and 15 credits at merit

For those whose qualifications and experience do not allow direct entry, we offer a foundation year which enables progression to the first year of many of the Business School’s degree courses (and some courses in other departments).

International students (language requirements)
If your first language is not English, you will be required to provide acceptable evidence of your English language proficiency.

[Learn more]


  • Our business degree courses have a common first year (except BSc Economics (Econ)). This gives you the flexibility to change to any of our business degree courses at the end of your first year, if you decide that your chosen specialism is not for you.
  • Our dedicated World of Work Office will connect you with businesses and keep you up to date with relevant work placements, company projects and job opportunities and skills to help give you the edge in the employment market.
  • Our annual World of Work Week offers a wide range of events and guest speakers from companies like Accenture, IBM and Procter & Gamble, providing business-focused career advice.
  • Our professional experience programme provides the opportunity to spend a year in the workplace, with companies like IBM, Boots, BP, Microsoft UK, PricewaterhouseCoopers, and the Walt Disney Company.
  • All business students have the opportunity to spend an additional international year studying business at one of our partner institutions in Europe, Asia, North America or Australia.
  • A summer school at one of our international partner institutions is a great way to enhance your degree with international experience.
  • Our students can attend a credit-bearing three week summer school to further enhance graduate employability.
  • Our free Alumni Connect scheme is open to all graduates and provides a wide range of career resources, online events and country-specific recruitment guides, all designed to enhance your career long after graduation.


This degree will open up a wide range of employment prospects and recent graduates from the core subjects of marketing and supply chain management have secured roles within organisations such as Walt Disney Company, Sky, Kellogg’s, Nestlé, Bosch, Bibby Distribution, Henkel and British Gas.

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