Undergraduate

Marketing and Supply Chain Management (International)

BA Hons

  • UCAS: NJ5X
  • Typical length: 4 years
  • Typical offer: 300 UCAS points

Overview

With increased international competition and a mind-boggling range of marketing and advertising channels, it has never been a more important time for marketers to be at the top of their game. This joint degree will provide you with a strong foundation of core marketing skills, including the challenges of creating persuasive communications and international marketing – together with a thorough appreciation of how the marketing function fits into a wider organisational context.

Combining marketing knowledge with a supply chain focus enables you to develop key skills to manage the web of national and international connections which make up today’s complex supply chains. You will develop the capacity to plan, coordinate and manage all activities involved in sourcing and procurement, manufacturing, retailing, conversion, and logistics management. Case studies and projects enable you to develop real-world solutions, and access to sophisticated supply chain modelling and design tools will enhance your employability.

Our international year gives students the opportunity to spend an additional year studying business at one of our international partner institutions in Europe, Asia, North America or Australia.

The international year allows you to develop interpersonal skills and demonstrate to future employers that you are a confident, adept professional, willing to experience new challenges and learn new skills, who will ultimately be a vital asset to their company. You will be taught in English, and your studies will count towards your final degree classification.


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Study

Most of our courses have a common first year, which introduces you to the basics of business. During this year you may decide that your chosen specialism is not for you, and we have ensured that our courses are flexible enough to allow you to change your degree subject at the end of your first year, should you wish.

As you go into second year, you will study research methods and engage in more independent study. The nature of a joint degree is that you will study core modules from each of the two subjects you choose to combine. Year 3 is your international year. The culmination of your course will be a dissertation or independent study project, allowing you to explore an area of your studies that you find especially interesting. Although much of your course will be tailored by you - with free electives and independent research - you will be allocated a personal supervisor on arrival, who you can use to discuss your academic progress, get help with issues affecting your course, or just go for a friendly chat.

Core marketing modules include Consumer and Business Buyer Behaviour, Marketing Communications and Branding, Services Marketing, and International Marketing. Core supply chain management modules include Inventory and Transportation Management, Procurement and Supply Chain Management, International Logistics, and E-Business and Supply Chain Integration.

Entry

Our typical offer is 300 UCAS points (BBB at A level or equivalent), but applications from those without formal qualifications are welcomed – and we allow entry to the second or final year on the strength of appropriate prior study and qualifications.

For those whose qualifications and experience do not allow direct entry, we offer a foundation year (at our Scarborough Campus) which enables progression to the first year of any of the Business School’s degree courses (and some courses in other departments).

Features

Flexibility
Our business degree courses have a common first year (except BSc Economics (Econ)). This gives you the flexibility to change to any of our business degree courses at the end of your first year, if you decide that your chosen specialism is not for you.

Skills for work
Our dedicated World of Work Office will connect you with businesses and keep you up to date with relevant work placements, company projects and job opportunities and skills to help give you the edge in the employment market.

Our annual World of Work Week offers a wide range of events and guest speakers from companies like Accenture, IBM and Procter & Gamble, providing business-focused career advice.

Our professional experience programme provides the opportunity to spend a year in the workplace, with companies like IBM, Boots, BP, Microsoft UK, PricewaterhouseCoopers, and the Walt Disney Company.

International experience
All business students have the opportunity to spend an additional international year studying business at one of our partner institutions in Europe, Asia, North America or Australia.

A summer school at one of our international partner institutions is a great way to enhance your degree with international experience.

Our students can attend a credit-bearing three week summer school to further enhance graduate employability.

Career development
Our free Alumni Connect scheme is open to all graduates and provides a wide range of career resources, online events and country-specific recruitment guides, all designed to enhance your career long after graduation.

Careers

This degree will open up a wide range of employment prospects and recent graduates from the core subjects of marketing and supply chain management have secured roles within organisations such as Walt Disney Company, Sky, Kellogg’s, Nestlé,  Bosch, Bibby Distribution, Henkel and British Gas.

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